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1921
Barnard Sales Company
William Grover Barnard, affectionately known as "Papa Barnard," starts a company selling household products through demonstration. He finds early success selling the 25-cent Polly Can Opener, which gave people safer and easier access to healthy foods year-round.
1937
Natural Foods Institute
Papa Barnard renames the company to Natural Foods Institute to better align with their evolving focus on whole-food nutrition. After spending two summers demonstrating at the Great Lakes Exposition, Papa and his son William G.
1939
Introducing the Vitamix
As their business grew, Papa and Bill opened the first Natural Foods Institute store at 807 Saint Clair Ave in Cleveland, OH. In addition to a variety of health food products, the store offered health lectures, and demonstrations of their newest product the Vitamix,
